Tuesday, October 8, 2013

6 Classics: "Best of" Marketing / Branding pictures on the web

Images are powerful communications tools.  (See Stories of Sight, Sound and Substance) So, I thought I would share some of the "Best of" Marketing and Branding pictures/illustrations that have circulated on the web. These are classics of the web.


BEST PROMOTIONAL MIX / BRANDING DIAGRAM
What's the difference among direct selling, advertising, public relations, and branding? This picture is based on a viral email (well, viral for those working in the marketing and branding space) that has been circulating for years:  Is He a Great Lover? or He is a Great Lover.



BEST SALES AND MARKETING PICTURE
What's the difference between sales and marketing? This image posted here on Lane Reiss's  business and marketing blog makes a nice statement.


CUTEST GLOBAL BRANDING PICTURE
Here's a cutesy one that I like showing in my brand class and workshops. Welcome to the world of global brands munchkin! This kiddo is probably using Google and Mac, two brands not inked on him. Time for an upgrade.

PICTURE THAT BEST ILLUSTRATES HYPER COMPETITION
Call it overwhelmed by brand choice or a hyper competitive marketing world? When the average supermarket carries  38,718 store keeping units (skus) and thousands of brands, you see the need for packaging that pops attention. This picture first appeared in 2009 here.


ILLUSTRATION THAT BEST SHOWS CONSOLIDATION
Ever wonder where the buyouts tool us? Chris Brown (no, not that Chris Brown), posted this image that showcases 11 companies that like to gobble up brands.  From the many, there are a few.  It is interesting how Unilever houses both Dove and Axe-  two brands with polar opposite brand ideals. 




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