And the winner is for the brand that deserves the title "The National Brand of Canada"...
|Tim Horton's: The Runaway Favorite to be the National Brand of Canada|
First, there are 3,453 Tim Horton's in Canada. That's a lot. There is a Tim Horton's for every 10,000 Canadians. Let's put Tim's in an international context. There are 14,000 McDonald's restaurants in the USA. To match Tim's consumer penetration, McDonald's would have to grow to about 32,500 locations in the USA .
Second, Tim's is wildly linked to hockey- "Canada's game". From Timbits minor hockey sponsorships to Hockey Night in Canada (the most watched show in Canada) - Tim's brand is endowed with hockey. It also doesn't hurt that Tim Horton himself was a pro NHL player from Canada- and the best play in the world - Sidney Crosby is a spokesperson for the brand and former Timbit hockey player.
|Timbit All Star: Crosby advertisement|
So Tim's gets our award for the National Brand of Canada. And its not hard to see why.