MONTREAL, QUEBEC— December 17, 2013
BrandMojo, the not-for-profit, real-time brand rating site that tracks the most loved and hated brands, today announced Canada's most loved and hated brands for 2013.
Canada’s most loved brand of 2013 is YouTube. YouTube replaces Google, which had been Canada’s most loved brand ever since BrandMojo started tracking brands back in 2009.
The top 10 rankings of the most loved corporate brands in Canada by ratio of “lovers” to “haters” are:#1 YouTube
#6 National Geographic
#10 Haagen Dazs
The most loved brands tend to belong to one of three categories: (i) No-charge Internet services (YouTube, Google, Wikipedia); (ii) Kid-related brands (Lego, Pixar, Disney); and luxury brands (Mercedes, Lindt, Haagen Dazs). For the first time since BrandMojo started tracking brands, Apple slipped out of the top 10 most loved brands.
The top 3 most loved corporate Canadian brands in Canada by ratio of “lovers” to “haters” are Tim Horton's, Hockey Canada, and Canadian Tire.
The most hated brands continue to cluster around political party brands, tobacco brands, energy brands, and dating sites.