Monday, November 2, 2015

IKEA- "The other letter"

Every once in a while you come across a truly spectacular communications piece.

Although it is too early for Christmas (most Halloween decorations are still up)- check out
the "territory of the mind" that IKEA carves out here to the warmth of the family home, the home of love that can not be replaced by things. "Cuz I don't need boxes wrapped in strings, and desire my love and empty things..." (Better Days, Goo Goo Dolls).   I can forgive the early Christmas release of this ad because furniture is a big ticket item and requires a little extra time and budgeting for a family.

So here's the ad.  Enjoy.  Oh, and here is a box of Christmas Kleenex that you might want to have while watching it.
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