Canada's Most Loved & Hated Brands - press release

Montreal, October 6, 2010 - BrandMojo, a not-for-profit brand rating site that explores the most loved and hated brands, today announced Canada’s most loved and hated brands. The results are based on more than 68,000 ratings by more than 1,000 Canadians over a 9 month period.

As of October 6, 2010, below are some key Canadian brand rankings extrapolated from the site:

RANK BRAND NOTE
#1 Google - Most loved brand of Canadians
#16 Cirque du Soleil -Canadian's most loved Canadian brand
#20 Tim Horton’s - the other "dearly loved" Canadian brand
#290 TD - most loved Canadian bank brand
#302 Fido - most loved Canadian telecom brand
#606 Halliburton & Enron - Canadian's most "hated" brands

#1 Red Cross / Habitat for Humanity Canadians’ most loved charity brands.

BrandMojo presents visitors with a logo of a randomly generated brand. The visitor then rates the brand from a scale of 1 (Hate) to 5 (Love). After rating the brand, the visitor can then see how other visitors rated the brand. The rater can skip the brand if he/she is not familiar with it. The BrandMojo site ranks more than 600 corporate brands and 40 non-profit brands through visitor ratings. Recently, sports teams, universities and celebrities have been added for rating.

Brands are rated at www.brandmojo.ca or www.brandmojo.org. Real-time rankings of all brands can be seen at the BrandMojo leaderboard.

________________________

The BrandMojo site is a not-for-profit site that explores the most loved and hated brands. It was created by Bob Mackalski as part of his doctoral dissertation research at the Desautels Faculty of Management at McGill University. The research is overseen by a team of professors who serve on his supervisory committee.