So what are the most loved and hated brands? You have your opportunity to rate brands you love, hate and are ambivalent towards at BrandMojo. The site includes both traditional and non-traditional brands. Any guesses on the most loved / hated brands?
Ferrari is going to be the best.
ReplyDeleteMost hated: Bell and tobacco brands
ReplyDeleteTelecom brands are always hated. Which one is hated less I don't know.
ReplyDeleteEARLY Returns (As of Nov 14 9PM EST):
ReplyDeleteMost loved: Alpha Romeo, BMW, Google
Most hated: Bell, Halliburton, Pennzoil
The brands that I hate are these brands that pretend to be something that they are not. Ben and Jerry's are environmentaliars- they sold out what the brand stood for by selling to multinationals. If you are going to be corporate at least you are honest. What I hate is phoniness.
ReplyDelete