mackalski on marketing
Perspectives and commentary on marketing, brands and business.
Showing posts with label
spillover effects
.
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Showing posts with label
spillover effects
.
Show all posts
Saturday, July 11, 2015
Measuring the short-term spillover impact of a product recall on a brand ecosystem
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I've put some research into the publication pipeline lately. Here's the abstract from the forthcoming Journal of Brand Management ...
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