mackalski on marketing
Perspectives and commentary on marketing, brands and business.
Showing posts with label
Rolls Royce
.
Show all posts
Showing posts with label
Rolls Royce
.
Show all posts
Friday, October 31, 2014
Brands as symbols: they play the game well
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One of the coolest things about brands is how they serve as symbolic devices. This is nothing new and it makes intuitive sense. If you see...
1 comment:
Saturday, December 10, 2011
Brands as a Facade
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by Pearce Tibbles Brands are often a symbolic badge and provide confidence for consumers when they make their purchase decision. But s...
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