mackalski on marketing
Perspectives and commentary on marketing, brands and business.
Showing posts with label
British Petroleum
.
Show all posts
Showing posts with label
British Petroleum
.
Show all posts
Friday, July 16, 2010
BP, Brand Mojo & competitors in the best of times- and worst of times.
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Yesterday I had a few requests for the BrandMojo ratings of BP. The entire energy sector receives low ratings (usually around 2.8 overall ...
Sunday, July 11, 2010
What BP should have done (and should be doing) from a PR perspective
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It always amazes me about the lack of lucid public relations thinking during corporate crises. After all, there are tons of case studies to ...
6 comments:
Friday, June 25, 2010
British Petroleum - Disaster Metrics & Money Talks
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There's an old quote, "statistics don't lie but liars tell statistics." And,the stats, stories and spin-doctoring spew al...
6 comments:
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