mackalski on marketing
Perspectives and commentary on marketing, brands and business.
Showing posts with label
Beyond Petroleum
.
Show all posts
Showing posts with label
Beyond Petroleum
.
Show all posts
Friday, July 16, 2010
BP, Brand Mojo & competitors in the best of times- and worst of times.
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Yesterday I had a few requests for the BrandMojo ratings of BP. The entire energy sector receives low ratings (usually around 2.8 overall ...
Friday, June 25, 2010
British Petroleum - Disaster Metrics & Money Talks
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There's an old quote, "statistics don't lie but liars tell statistics." And,the stats, stories and spin-doctoring spew al...
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